Digital marketing How to Recover from Google Algorithm Updates Every time Google rolls out an algorithm update, thousands of website owners wake up to a nightmare: their website traffic has suddenly dropped, sometimes by 30%, 50%, or even more. If you’re reading this, chances are you’ve experienced this sinking feeling yourself. You’re not alone—studies show that major Google algorithm updates can impact up to […]
Digital marketing SEO, GEO & AEO: Shaping the Future of Search in 2025 Welcome to the new reality, where AI thrives and shapes how users search, and if the brands fail to adapt, then they risk fading from the conversation. A large number of people have bypassed search engines entirely and have turned towards large language models (LLMs) such as ChatGPT, Grok, and Perplexity to find answers. We […]
Digital marketing How to Prepare Your WordPress Site for Core Web Vitals in 2025 Core Web Vitals (CWV) are Google’s way of measuring how real users experience your site. In 2025, these metrics include: Google emphasizes these signals because they directly impact user experience, search rankings, and conversions. If your site is slow, unresponsive, or unstable, visitors leave—and so do your rankings. Why does this matter? Because Google now […]
Digital marketing The Role of E-E-A-T in an AI Zero-Click Environment Remember when getting to the top of Google’s first page felt like the ultimate SEO win? Things are shifting fast. With AI overview search taking center stage, more and more users are finding their answers directly in the search results—no clicks required. This trend, often called zero-click SEO, is reshaping how content gets discovered. For […]
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