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Google penalty

Digital marketing

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October 15, 2025

How to Recover from Google Algorithm Updates

Every time Google rolls out an algorithm update, thousands of website owners wake up to a nightmare: their website traffic has suddenly dropped, sometimes by 30%, 50%, or even more.  If you’re reading this, chances are you’ve experienced this sinking feeling yourself. You’re not alone—studies show that major Google algorithm updates can impact up to […]

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web development security

Web Development

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September 25, 2025

Web Development Security: 15 Critical Tips for 2025

Did you know that 43% of cyberattacks target small businesses?  Yet, most of them assume attackers only go after big corporations. The truth is, whether you’re building a startup website, an eCommerce platform, or a SaaS product, your code is a potential target the moment it goes live. When it comes to web development security, […]

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eCommerce Website Maintenance Guide

Website Development

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September 22, 2025

eCommerce Website Maintenance Guide: Importance, Best Practices, and Effective Plans

Imagine this: Your online store is running a big holiday sale. Ads are live, customers are pouring in, and just as carts start filling up, your website crashes.  Hours of lost sales, frustrated shoppers, and damaged brand trust… all because the site wasn’t properly maintained. As Collette said in Ratatouille… “Keep… your station… clean!!!” This […]

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WooCommerce Workflow Automation

Web Development

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September 10, 2025

Workflow Automation in E-commerce: Improving WooCommerce Efficiency

Jessica, a small business owner selling handmade candles through WooCommerce, found herself drowning in late nights—manually updating inventory, sending order confirmations, and chasing down abandoned carts.  Every extra hour she spent on these repetitive tasks meant one less hour to design new products or connect with customers.  With our help, she discovered the power of […]

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SEO, GEO & AEO: Shaping the Future of Search in 2025

Digital marketing

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September 5, 2025

SEO, GEO & AEO: Shaping the Future of Search in 2025

Welcome to the new reality, where AI thrives and shapes how users search, and if the brands fail to adapt, then they risk fading from the conversation. A large number of people have bypassed search engines entirely and have turned towards large language models (LLMs) such as ChatGPT, Grok, and Perplexity to find answers.  We […]

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Digital marketing

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September 4, 2025

How to Prepare Your WordPress Site for Core Web Vitals in 2025

Core Web Vitals (CWV) are Google’s way of measuring how real users experience your site. In 2025, these metrics include: Google emphasizes these signals because they directly impact user experience, search rankings, and conversions. If your site is slow, unresponsive, or unstable, visitors leave—and so do your rankings. Why does this matter? Because Google now […]

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Future-Proofing Fashion Brands with Smarter eCommerce Development

Web Development

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August 26, 2025

Future-Proofing Fashion Brands with Smarter eCommerce Development

Fashion trends change overnight, but many eCommerce websites take months to catch up. Imagine this: A brand drops a stunning new collection, social buzz ignites—and shoppers flood the site. But the pages load slowly, and the catalog update lags. Before customers can explore, they’ve bounced elsewhere. And here’s the brutal truth: Even a one-second delay […]

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magento migration checklist: magento 1 to magento 2

Web Development

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August 20, 2025

The Ultimate Magento Migration Checklist: Before, During & After

Have you heard that Magento 1 reached its end of life back in 2020?  That means no more official updates, no security patches, and no performance improvements from Adobe. If your store is still running on Magento 1, you’re at risk of vulnerabilities, slower site performance, and compatibility issues that could hold back your business. […]

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The Role of E-E-A-T in an AI Zero-Click Environment

Digital marketing

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August 19, 2025

The Role of E-E-A-T in an AI Zero-Click Environment

Remember when getting to the top of Google’s first page felt like the ultimate SEO win?  Things are shifting fast. With AI overview search taking center stage, more and more users are finding their answers directly in the search results—no clicks required.  This trend, often called zero-click SEO, is reshaping how content gets discovered. For […]

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Business website design

Web Development

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August 6, 2025

Business Website Design: Must-Have Website Features

Users form an impression of your site within 0.05 seconds—and that instant judgment often decides whether they’ll stay or leave.  Good design isn’t just about aesthetics. It affects site speed, mobile usability, navigation, and how easily search engines can crawl and rank your pages. A Hostinger web design report found that 94% of first impressions […]

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